Saturday, 3 March 2012

Top 10 Reasons to Have an Ezine

Top 10 Reasons to Have an Ezine and Establish yourself as a trusted expert. 

People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.

1.  Build a relationship with the people on your list. 

It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight. 

2. Keep in touch with prospects and clients. 

Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages. 

3. Drive traffic to your website or blog.

As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into 'silent salespersons'– driving traffic to your website and building your lists around the clock. 

4. Build content on your website. 

Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes: 

  •  Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales. 
  •  If you optimize your article placements, you will not only make your website 'meatier', but you'll also bring new traffic from the search engines. 

5.  Get feedback from your readers. 

Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a 'Letters to the Editor' column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It's also great for relationship building! 

6.  Develop an information product.

If you deliver your newsletter once a week and include two articles, at the end of a year you'll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format! 

7.  Grow your mailing list. 

Let your ezine subscribers work for you. Be sure to remind your readers that it's okay to forward your newsletter to anyone they'd like. In addition, it's important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, 'Get Your Own Copy of XXXXXX', with a link to your squeeze or opt-in page is all it takes!

8.  Gather demographic data. 

By offering surveys, feedback forms, and niche reports, you'll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers! 

9.  Save money! 

All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. 

Not only that, but someone has to manage that production! 

Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. 

Bottom line − it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!

World's Easiest Email Marketing!

Yours in Marketing for Success


Watch this article marketing webinar then get out there!

Friday, 2 March 2012

Introversion is at the Heart of Creative and Innovative Thought

At the Heart of Truly Creative and Innovative Thought is Introversion. 

 I recently watched Susan Cain on Ted Talks speak on The Power Of Introversion.

This topic caught my eye immediately because I am an introvert. 

I am able to put myself out there and am a teacher but not one who enjoys being the center of attention. 

I plan my lessons and the units of learning in ways that demand more student exploration and sharing with their peers what they are learning and how they are applying that knowledge. I guess in a way I am allowing for both introversion and extroversion to flourish in my classroom. 

 The push in school is for collaborative learning and exploration and individual evaluation. 

However, I always allow for and welcome individual to work on their own if that is what they are most comfortable with because my number one mission is to make everyone feel valuable and accepted for who they are. If true learning which includes challenging prejudices and questioning can occur, there needs to be a safe environment created. 

 I work very hard to encourage everyone to share their own ideas in whatever way they are comfortable because some of the most brilliant work I have seen came from students who spent most of their time in their own heads. People in the 21st Century spend way too much time plugged in. 

As a teacher, I want to encourage and model the power of plugging into our own imaginations and sharing our ideas because every great innovation came from what was perceived as a wild and crazy idea at the start. Through brainstorming and experimentation, those zany ideas have revolutionized our world time and time again. 

Collaborative learning is most productive after students have had time to work with the new idea or concept for a while on their own. Our brains have a process they need to go through when new information is introduced that cannot be followed if there is too much outside stimulation. 

 My greatest fear with the extreme focus on collaboration in schools and the workplace is that those quietly brilliant ideas that the greatest thinkers of human history had put forth will not longer be heard because the noise from the extroverts will silence or merely overpower them. 

I shudder to think of what our world would be like if Socrates, Plato, Galileo, Einstein, Buddha, Edison, Bell, Zuckerberg, Gandhi, Picasso, Van Gogh, and so many others would have been forced to collaborate and were never allowed to be inside their own heads. 

Had introversion been as shunned as it is at present, 
I likely would not be writing on this blog 
because a solitary activity like this would not be acceptable
and likely would not be invented. 

So in defense of introverts everywhere, myself included . . .

I ask everyone to listen to Susan Cain, 
hear what she is saying, 
and implement her calls to action for a positive change to our world. 

If we don't and introverted tendencies continue to be seen as deviant, we will no longer be able to approach the problems our world faces and will face in years to come with the creativity they demand.